Are your Marketing efforts delivering the results you need?
We help our clients optimize their marketing investments to deliver superior ROI and measurable growth.
Our Services
Building Marketing excellence to grow your business.
Fractional CMO Services
Marketing Coaching and Training Programs
Strategic Marketing Planning
Digital and Ecommerce Strategy
Advertising Agency RFP Process Management
Our Purpose
Empower our clients with the strategic insights and practical expertise they need to elevate their Marketing investments and achieve sustainable business growth.
Why Us
Your partner for Marketing impact.
Years of experience
Industries worked
Brands managed
A senior Marketing executive without the overhead of a full-time hire
As a Fractional CMO, we offer the strategic insights and leadership of a seasoned Marketing executive within a cost effective flexible arrangement.
Proven track record of success
With decades of experience in the marketing and advertising industries, we have delivered exceptional results for a diverse range of clients.
Innovative and forward-thinking strategies
We are committed to staying ahead of the curve by embracing the latest marketing trends, technologies, and methodologies.
Personalized coaching and mentorship
Our hands-on guidance helps you build the skills and confidence needed to independently manage your Marketing initiatives, fostering a culture of sustainable improvement within your organization.
Trusted by:
Testimonials
Our clients' success is our success!
“With Brain Consulting you will be told what you need to hear, not what you want to hear. It sets itself apart by delivering realistic solutions and challenging our past assumptions. Brain Consulting presented a fresh perspective to our company’s brand development goals in international markets. Their marketing consulting services transforms vision into measurable success.”
Nestor Figueroa
Founder, Nagnoi
“Counting with Brain Consulting during our extensive Advertising Agency RFP process really helped us in prioritizing this task, while allowing us the time to continue focusing on our daily job and responsibilities. Esteban’s knowledge, expertise, strategic and hands on approach made this process very smooth, while delivering results on a timely manner. Esteban was a true partner, and we still often call him for feedback and impressions on other matters of the business.”
Lyanette Torres
Marketing Director, T-Mobile
“Brain Consulting played a pivotal role in identifying our industry position and shaping our brand portfolio strategy. Their exceptional attention to detail also helped uncover issues in other areas of our business, leading to significant improvements overall.”
Mounir Kabche
Founder, PRICH Biotech / Tetra
About
Esteban Colón
Esteban is a seasoned marketing strategist with over 25 years of experience driving success for leading brands across more than 20 different industries.
His unique cross-functional expertise spans strategic planning, branding, digital strategy, product launches, crisis management, and more – honed through leadership roles on both the client side (Procter & Gamble, Supermercados ECONO), agency side (McCann, Saatchi & Saatchi), and as entrepreneur leading Brain Consulting LLC.
Innovative Marketing Strategies
Esteban leverages his holistic 360-degree perspective to craft innovative marketing strategies that drive quantifiable business impact through customer-centric marketing solutions.
Entrepreneurial Mentorship & Leadership
With a passion for entrepreneurship and giving back, he has mentored for entrepreneur incubators, served and presided on marketing association boards, and taught at the university level.
Expert Marketing Partnerships
Armed with degrees from the University of Michigan and Duke’s Fuqua School of Business, Esteban partners with clients for one key objective: improving their Marketing ROI.
FAQ
You may have some questions, we have answers...
A Fractional CMO is a part-time Chief Marketing Officer who provides strategic Marketing leadership and guidance to your organization but on a part-time, flexible basis. This allows companies to access top-tier Marketing leadership without the commitment and cost of a full-time executive.
We collaborate closely with your existing marketing resources, providing strategic direction, mentoring, and support to enhance their capabilities and ensure alignment with your business goals. Our aim is to elevate your team’s performance and drive results.
The duration of our engagement varies based on your specific needs and goals. Some clients require short-term strategic support for a few months, while others engage us on a longer-term basis for ongoing marketing leadership.
We work closely with you and your team to identify areas for improvement, set goals, and develop a customized program. The program can include formal trainings, regular one-on-one sessions, tailored action plans, and ongoing support.
1) Developing a Marketing Strategic plan aligned with your business development goals; 2) Ensuring focus on high-impact Marketing investments and eliminating wasteful spending; 3) Providing leadership/mentorship, as well as enhancing the skills and productivity of your existing Marketing resources. KPIs and ROI objectives are always defined before every engagement.
No, we are not an Advertising Agency. Our focus is purely on strategic marketing, ensuring objectivity and alignment with our clients’ goals. We believe that mixing business models can compromise this objectivity. When creative or communications resources are needed, we leverage our expertise to connect our clients with the best possible resources tailored to their specific needs.
We tailor our consulting fees to align with the unique requirements and objectives of each client. Our approach is to understand the scope of work and the expected financial outcomes, ensuring our fees provide a clear ROI and valuable impact on your business.
The first step is to schedule a consultation to discuss your needs and objectives. We will then propose a tailored engagement plan that outlines our approach, deliverables, and timeline. Once agreed upon, we begin the onboarding process and start working towards your marketing goals.